If FM radio's only got 10 years, in a market with no digital broadcast platforms, I'd be more concerned I was running a single radio station (that like its competitors) is unlikely to be able to compete at anywhere near the level it currently does in an IP-only world. And if that's case I'd be expecting some pretty dramatic changes to their strategy to position themselves ready for this very different world.
Sorry to be a curmudgeon Liam, but I continue my quest to find those young listeners (15+) that the research says are listening to radio.
I always preface these notes with a 'I wish radio only the best - I love radio' message, but I'd also like to be the voice of reason. The ship is sinking.
I note in the US that those lobbying to keep AM radio in cars are now desperately claiming it's an essential service to have in case of nuclear war. The last time I checked, if the nukes go off every computer chip goes with it, and presumably the capability of any AM or FM radio to broadcast. However, I'd say that AM radio will be the last thing on anyone's mind should the worst happen.
According to TechSurvey 2022 from Jacobs Media, for the first time ever the most important feature for new car buyers is Bluetooth (76%) over FM Radio (70%). Bluetooth is another way of spelling Spotify etc. The move is inexorable.
Last week I was lecturing media students in DCU (3rd years, so c 21 years old). Twenty of them in the room. I asked how many listen to radio? 6 hands raised, so 14 who don't, and they're media students that I would've thought would be interested in seeing what's happening in radioland?
On Friday my colleagues from The Fifth Court podcast were being feted with a gong for 'Best Legal Podcast'. Table of ten, I think twenty kids (I use the word loosely) between them. Same question about whether the younger people to radio, and again a big 'No'.
It's also worth mentioning that ambient listening - where a radio is on in the background - is not 'listening to the radio'. If you're shopping and there's a radio on, you're actually engaged in shopping, not in radio listening.
A further point. Podcast listening is actually not complementary to radio listening. You cannot do both at the one time, so one substitutes the other. Also, with the move to podcast listening on smart speakers (Edison Research highlights the trend) people are choosing more and more to listen to what they want, when they want and with 4 million podcasts to choose from, there's something out there for everyone in the audience.
If FM radio's only got 10 years, in a market with no digital broadcast platforms, I'd be more concerned I was running a single radio station (that like its competitors) is unlikely to be able to compete at anywhere near the level it currently does in an IP-only world. And if that's case I'd be expecting some pretty dramatic changes to their strategy to position themselves ready for this very different world.
Yeah, I agree. But I haven't seen any sign of any of that!
Sorry to be a curmudgeon Liam, but I continue my quest to find those young listeners (15+) that the research says are listening to radio.
I always preface these notes with a 'I wish radio only the best - I love radio' message, but I'd also like to be the voice of reason. The ship is sinking.
I note in the US that those lobbying to keep AM radio in cars are now desperately claiming it's an essential service to have in case of nuclear war. The last time I checked, if the nukes go off every computer chip goes with it, and presumably the capability of any AM or FM radio to broadcast. However, I'd say that AM radio will be the last thing on anyone's mind should the worst happen.
According to TechSurvey 2022 from Jacobs Media, for the first time ever the most important feature for new car buyers is Bluetooth (76%) over FM Radio (70%). Bluetooth is another way of spelling Spotify etc. The move is inexorable.
Last week I was lecturing media students in DCU (3rd years, so c 21 years old). Twenty of them in the room. I asked how many listen to radio? 6 hands raised, so 14 who don't, and they're media students that I would've thought would be interested in seeing what's happening in radioland?
On Friday my colleagues from The Fifth Court podcast were being feted with a gong for 'Best Legal Podcast'. Table of ten, I think twenty kids (I use the word loosely) between them. Same question about whether the younger people to radio, and again a big 'No'.
It's also worth mentioning that ambient listening - where a radio is on in the background - is not 'listening to the radio'. If you're shopping and there's a radio on, you're actually engaged in shopping, not in radio listening.
A further point. Podcast listening is actually not complementary to radio listening. You cannot do both at the one time, so one substitutes the other. Also, with the move to podcast listening on smart speakers (Edison Research highlights the trend) people are choosing more and more to listen to what they want, when they want and with 4 million podcasts to choose from, there's something out there for everyone in the audience.